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Mango Goes Scarlett

Mango Goes Scarlett

by Barbara Barker

Posted Wednesday May 27, 2009

From WWD Issue 05/28/2009

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2145708

Scarlett Johansson for Mango

Photo By Courtesy Photo

Launch Slideshow 2 images

Scarlett Johansson for Mango

Photo By: Courtesy Photo

Launch Slideshow 2 images

More on Subject

• See more photos of Scarlett Johansson

BARCELONA — Mango has tapped Scarlett Johansson to be the face of its new fall/winter 09/10 advertising campaign.

She picks up where Penélope Cruz left off — after a four-season run with the Barcelona-based purveyor of fast fashion. 

In addition, the two actresses starred together in the Woody Allen film "Vicky Christina Barcelona."

Mango lauded Johansson's qualities: "extraordinary personality, fun, young" and adding, "She's Mango's ideal urban woman, independent and cosmopolitan." 

Images for the upcoming campaign were shot in Los Angeles by Mario Sorrenti. 

The launch date has yet to be confirmed, according to a Mango spokeswoman.

 

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