media-news
media-news
June 7, 2002
MAGAZINES TALK STRATEGY
NEW YORK -- "Newsstands are a mess, sell-through rates are a challenge, there's no question there's commoditizing of the ad buy and ad agencies are giving less attention to the nuances of your brand, and they want discounts and added-value and more...
media/news
NEW YORK -- "Newsstands are a mess, sell-through rates are a challenge, there's no question there's commoditizing of the ad buy and ad agencies are giving...
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