Women’s Wear Daily
04.19.2014
film-tv
film-tv

CW, TMZ Teaming Up for New Reality Show

The CW is wading into new waters with the reality show “Famous in 12,” which will give one family in the U.S. 12 weeks to become famous in Los Angeles.

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PUSHING THIRTY: The designer-loving cast of “Gossip Girl” has come and gone, but The CW still has a thing for fame and fashion. Wrapping up this year’s upfronts season, the network revealed a few programs that should appeal to its teen, tween and collegiate fans. Tyra Banks will be back for cycle 20 of “America’s Next Model.” For the first time, both sexes will be battling in a “Guys and Girls” edition with the chance to win a Nylon magazine feature, a Next Model Management contract and a $100,000 ad campaign with Guess. Kelly Cutrone and Rob Evans will help Banks with the judging, and the public will also have a say. Stylist Johnny Wujek will return to help with shoots, and Bryanboy will be another repeat performer as the contestants’ social media mentor. (The CW is big into the digital- and mobile-minded.)


SJP wannabe AnnaSophia Robb of “The Carrie Diaries” and “Emily Owens M.D.” star Mamie Gummer will be back for their sophomore seasons. Positioned after “Vampire Diaries,” the new costume-heavy period drama, “Reign” no doubt aims to poach some of Nina Dobrev’s and Ian Somerhalder’s fans.


The CW is wading into new waters with the reality show “Famous in 12,” which will give one family in the U.S. 12 weeks to become famous in Los Angeles. Tasked with a series of challenges “to create a public profile fit for a Kardashian,” the family will be shepherded by none other than what The CW described as “the TMZ machine.” Apparently, Harvey Levin and his crew will create said opportunities, and when the fame seekers succeed, they will appear on TMZ’s TV show and tmz.com.


The CW and TMZ declined requests for comment Thursday.

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