fashion-memopad
fashion-memopad

Zee's Fashion Zoo... Desirée Rogers on Her Move to Johnson Publishing...

Joe Zee is amping his TV exposure. And Desirée Rogers has begun her post as CEO of Johnson Publishing.

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ZEE’S FASHION ZOO: Joe Zee is amping his TV exposure up with a new show on the Sundance Channel, “All On the Line.” Under the Full Frontal Fashion umbrella, Zee will film eight episodes, with each showing a new fashion designer in crisis (raising the question as to how he will be able to choose only eight — aren’t fashion designers always in a crisis?). Zee, creative director at Elle, will step in to provide a “tough love” regimen to fix the problems in their collections. In the end, he will get each designer ready to present to a buyer or will “make or break their dreams,” according to the Sundance Channel. For those who aren’t tuned into MTV, Zee has been a regular on the network’s reality TV show “The City,” which has morphed into a 30-minute infomercial for elle.com. “Joe Zee is a perfect fit for our brand — a true creative who’s fun to watch, with a great eye for spotting and developing authentic talent,” said Sundance Channel executive vice president and general manager Sarah Barnett. Zee told WWD that he will serve as mentor to the designers and host of the show. He will also serve as a producer. “It’s about helping them get to the next level,” he said, adding the program is in the middle of casting. “I will be here to lend my expertise.”

Aside from Zee’s show, Sundance is launching a stand-alone digital magazine on Sept. 8 to coincide with New York Fashion Week. And the cable network is planning to present a new season of “The Day Before,” which will show viewers the final hours leading up to the fashion shows for Diane von Furstenberg, Versace, Alexander Wang, Narciso Rodriguez, Nina Ricci and Jeremy Scott — which, presumably, will show those designers in crisis. — Amy Wicks

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