MOROCCAN PASSION: Yves Saint Laurent is going back to its founder’s Moroccan sanctuary. For the luxury brand’s spring 2011 campaign, Stefano Pilati had model Arizona Muse pose in the gardens of Bled Roknine, a Thirties-style villa in Marrakech, for photographers Inez van Lamsweerde and Vinoodh Matadin. Muse, who replaces Daria Werbowy as the face of the brand, poses in the dress she wore to close the YSL ready-to-wear show during Paris Fashion Week in October.
The campaign will run concurrently with an exhibition of Saint Laurent’s Moroccan-inspired designs at the Jardin Majorelle, due to end mid-March. The late designer bought the garden and adjoining villa, also located in Marrakech, with his partner, Pierre Bergé, in 1980. Bergé last month published “Yves Saint Laurent, une passion marocaine,” an illustrated book detailing his life with Saint Laurent in Morocco.
— Joelle Diderich