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YSL Books Daria Werbowy... Getting a New Shine... J Brand Branding...

For the fall Yves Saint Laurent campaign, location costs were low — but status was high.



GETTING A NEW SHINE: Brandon Holley has hired Piper Weiss as senior features editor at Shine, the Yahoo lifestyle Web site. Most recently, Weiss was a features editor for the New York Daily News. So far this year, Shine has launched new channels dedicated to home, fitness and reinvention. In May, the site had its highest traffic numbers to date, with 18.6 million unique users, according to comScore. — Amy Wicks

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