Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

YSL Books Daria Werbowy... Getting a New Shine... J Brand Branding...

For the fall Yves Saint Laurent campaign, location costs were low — but status was high.

fashion-memopad/news
An image from YSL’s fall campaign

HOME RUN: Location costs were low — but status was high — for the fall Yves Saint Laurent campaign. Designer Stefano Pilati booked model Daria Werbowy and photographers Inez van Lamsweerde and Vinoodh Matadin for the shoot inside Hôtel de Clermont-Tonnerre, better known as the Paris headquarters for Artemis, the holding company for YSL parent PPR and the art-stuffed offices of luxury titan François Pinault. The black-and-white ads break in August issues. — Miles Socha

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