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fashion-memopad

YSL to Run Men's Campaign for Spring

According to the house, the move reflects the continuing global growth of its men’s wear business.

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YOU’VE GOT MALE: Yves Saint Laurent is putting some advertising muscle behind its men’s collection. Creative director Stefano Pilati has tapped David Sims — who also shot YSL’s women’s images for spring — to shoot the men’s campaign, which pictures model Baptiste Radufe in a simple studio setting. Spring marks the first time YSL has released a men’s campaign since the fall 2007 season, when Inez van Lamsweerde and Vinoodh Matadin shot designer Marc Newson for the ads. According to the house, the move reflects the continuing global growth of its men’s wear business. The campaign will break in March issues.

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