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Giorgio Armani Hires Emerging Photographer for Fall Campaign

Boo George is to shoot the designer's new men’s and women’s Emporio Armani fall advertising campaign.

Emporio Armani

An image from the Emporio Armani campaign.

Photo By Boo George

YOUTH MOVEMENT: Giorgio Armani continues to support young fashion talents. In addition to lending his Armani theater in Milan to up-and-coming fashion designers, Armani has hired an emerging photographer, Boo George, to shoot his new men’s and women’s Emporio Armani fall advertising campaign. The images show models Amra Cerkezovic, Benthe de Vries, Alex Wilms and Matt Trethe on the beach of Dollymount Strand in Ireland. The wintry, cold light is in contrast to the fluid movements of the clothes stirred by the wind.

The campaign will make its debut in international publications this month.