WSJ. Still Interviewing... J Brand Branding... New Look...

Take Joanna Coles off the long list of editors being considered for the top job at WSJ.

NEW LOOK: There’s certainly no shortage of places on the Internet to dissect celebrity style, but Alan Mruvka thinks he has an angle. “There’s nothing really negative on the site,” the E network co-founder said Monday of his latest venture, a Web-based video channel called The Look. The freshly launched site features four streaming shows all focused on fashion and beauty with a celebrity tie-in (one advises viewers on how to get Beyoncé’s look, another gives “Twilight”-inspired makeup tips) and a built-in e-commerce wing that lets viewers shop as they watch. The only celeb with product on The Look at present is known hawker Kimora Lee Simmons, but Mruvka said he’s working on deals that would see stars lend their tastes to substores. “Oprah doesn’t have to be the only person in the world who recommends books,” he said. — Matthew Lynch


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