fashion-memopad
fashion-memopad

People Bets on Kardashian Ka-Ching

The title is said to have paid $1.5 million to the reality star and her new husband for this week's cover.

fashion-memopad/news

WILL KK GO KA-CHING? Kim Kardashian might have been Glamour’s top-selling cover girl of the year so far, but will her upcoming People cover, for which the title is said to have paid $1.5 million to the reality star and her new husband, do as well? The photos will break on people.com Wednesday and on newsstands in New York and Los Angeles the same day. “The deal was complicated because of a preexisting deal with E!, so the photos are not quite as exclusive as what People is claiming,” said Rob Shuter, Naughty but Nice columnist for AOL Huffpost Celebrity. “We’ve already seen the dress, and E! has released a video clip.”

Following the celebration on Saturday, many details (and pictures) have been posted on the Web, including information such as: Earth, Wind & Fire and Stevie Wonder performed on the day; Robin Thicke serenaded the couple for their first dance; three Vera Wang gowns were created for Kardashian, and the guests were told to wear black or white. (Eva Longoria picked black, a platinum blonde Lindsay Lohan picked a bright white gown that has already been worn in green by Pippa Middleton.)

People ran Kardashian’s engagement photos back in June, along with a story, and sources said the cover was a disappointment. The Time Inc. title reportedly paid $300,000 for the photos and story, but the issue had single-copy sales of 1,143,124, slightly below the six-month average of 1,153,774. During that same month, covers featuring Caylee Anthony and Kate Middleton did better for People on the newsstand.

But perhaps that was just an off week for Kardashian. Life & Style’s current cover with her was up 20 percent this week. “With OK going to AMI, People doesn’t really have to compete for these photos anymore,” said Shuter. “It will be interesting to see what happens with future weddings and baby announcements going forward.”

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