Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Madonna Taps Georgia May Jagger for Material Girl Line

The 20-year-old daughter of Mick Jagger and Jerry Hall will appear in a back-to-school campaign for the brand.

fashion-memopad/news
Lourdes Leon Georgia May Jagger Madonna

Lourdes Leon, Georgia May Jagger and Madonna.

Photo By Courtesy of Iconix

Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad More Articles By

WHO’S THAT GIRL: Madonna has tapped rock ’n’ roll progeny Georgia May Jagger as the newest face of her Material Girl juniors line, which is going global this summer. Jagger, the 20-year-old daughter of Mick Jagger and Jerry Hall, will appear in a back-to-school campaign for the brand. The line is carried exclusively at Macy’s in the U.S., The Bay in Canada and is set to launch in Europe and Australia this summer. Material Girl is part of the MG Icon joint venture between Madonna and Iconix Brand Group Inc., which said details on the European and Australian distribution will be available at the end of June.

“To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing,” said Jagger, in a nod to Lourdes Leon, Madonna’s daughter, who is closely involved in designing and marketing the brand.

RELATED STORY: Madonna Talks Fashion and Fragrance >>

Jagger is on an advertising tear, shooting her fourth campaign for Hudson Jeans this week in Paris, which will feature a cabaret theme. Jagger’s also starring in Rimmel London cosmetics commercials on television and in the new “Fashion Targets Breast Cancer” public service campaign in the U.K.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or