Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Memo Pad: British Vogue's Wedding Issue... The Benefit of Hindsight...

Alexandra Shulman and the team at British Vogue have come up with a whole pile of gowns for the wedding-themed May issue.

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British Vogue May Issue

British Vogue May Issue

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WHITE-OUT: Instead of fixating on the wedding dress — like so much of the British press — Alexandra Shulman and the team at British Vogue have come up with a whole pile of gowns for the wedding-themed May issue, which hit newsstands Thursday.

The magazine has three covers, with models wearing dresses by Vivienne Westwood, Bruce Oldfield and Oscar de la Renta — all shot by Mario Testino. Inside, there are even more bridal confections — by Alberta Ferretti, Dior Couture and Elie Saab.

There is no doubt, however, that royal wedding watchers will be scrutinizing Shulman’s covers. The British press reported that bride-to-be Kate Middleton consulted Shulman — and others — about her sartorial options for the big day. “I can’t really comment about that,” said Shulman.

For the covers, Shulman said she made it a point to call in a lot of dresses. “I wanted to remove the question of who would be designing the dress, and I wanted a range of British and non-British designers,” she said. The cover choices, she said, were the prettiest dresses.

As for the significance of Middleton’s dress, Shulman said people in Britain will read a lot into its design. “There will be the semiology of the dress: Will it be traditional or fashion? Big and optimistic, or pared down for our times?”

— SAMANTHA CONTI

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