fashion-memopad
fashion-memopad

Carine Roitfeld Styles Fall Campaign for DVF

Diane von Furstenberg also worked for the first time with Daria Werbowy as model and Sebastian Faena as photographer.

WERBOWY AND ROITFELD FOR DVF: Diane von Furstenberg recruited a new team for her fall campaign, working for the first time with Daria Werbowy as model, Carine Roitfeld as stylist and Sebastian Faena as photographer. Overseen by creative agency Laird + Partners, the images channel Seventies-era paparazzi shots, with a spotlight on DVF’s iconic wrap dresses and the debut of the brand’s new Sutra bags.

“This campaign, like the collection it represents, is really about getting back to our roots. It is about empowering women to be the rock star and the muse of their own lives,” said von Furstenberg.

RELATED STORY: Diane von Furstenberg RTW Fall 2013 >>


The campaign breaks in September magazines, including Vogue, Harper’s Bazaar, Elle, InStyle and Vanity Fair, as well as international titles like Vogue Italia and Harper’s Bazaar UK. Online, DVF invested in its largest-ever digital media buy, with homepage takeovers, custom interactive units and mobile integration on sites such as Style.com, Elle.com and Nymag.com.

An out-of-home buy includes taxi tops in New York, Boston, Las Vegas and Miami, as well as Taxi TV in New York during fashion week.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false