Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

Giorgio Armani Launches New Web Initiative

Instagram users can now take pictures of themselves wearing a pair of sunglasses and share the results with the hashtag #framesoflife.

fashion-memopad/news

WEB TRIP: Giorgio Armani is taking a digital vacation with his fans. Inspired by the Frames of Life spring eyewear campaign, which captures the real-life moments of a couple on holiday, the company has launched a new Web initiative, called Frames of Your Holiday. Users of the Instagram social media platform can now take pictures of themselves wearing a pair of sunglasses and share the results with the hashtag #framesoflife, so the images are automatically uploaded to the “Frames of Your Life Holiday” photo album at armani.com.

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