Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Mulberry Unveils Spring Campaign

The brand has taken a plunge into pastel seas for its spring ads, which were shot by Tim Walker and art directed by Ronnie Cooke Newhouse.

fashion-memopad/news
Meghan Collison Mulberry

Meghan Collison in Mulberry’s spring ad.

Photo By Courtesy Photo

WATER BABIES: Mulberry has taken a plunge into pastel seas for its spring ad campaign, which was shot by Tim Walker and art directed by Ronnie Cooke Newhouse. The campaign has a surreal feel, with the model Meghan Collison posed among giant bubbles and against an underwater seascape of soft pink and baby blue rocks and coral. The campaign was shot at Copped Hall, a derelict Georgian mansion outside London, and will break in the February issues of Vogue, Elle and Harper’s Bazaar in the U.K., and Vogue in the U.S.

“This season I wanted to focus on the girl as part of the landscape, rather than a character within it,” said Walker. “Thus the pictures of Meghan Collison become more like portraits. She was…able to hold your gaze, but almost otherworldly, she inhabits a dreamscape.”

RELATED STORY: Mulberry RTW Spring 2013 >>

Cooke Newhouse, of House + Holme, said: “Mulberry campaigns always tell a fantastical story. The campaign is located in a kind of lunar landscape below the sea…in a world that almost exists but may be more of a beautiful dream.”

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