Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Watching the Famous

Ebel and Movado are continuing on their celebrity route for fall.

fashion-memopad/news
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Ebel and Movado are continuing on their celebrity route for fall. Gisele Bündchen is back for Ebel and she’s wearing nothing but the new Beluga watch and a bedsheet. Craig McDean shot the model to evoke a sense of femininity, mystery and luxury — the last campaign had a bit more edge and was shot in black and white. Derek Jeter of the New York Yankees is also back as the face of Movado. The brand is introducing the Derek Jeter limited edition watch for Series 800 this fall — and Jeter himself was very involved in the design process, which includes three different versions. Only 100 pieces will be available and a portion of the sales will go to Jeter’s Turn 2 Foundation. Brigitte Lacombe shot Jeter, as well as actresses Mía Maestro and Kerry Washington for Movado.

Movado Group Inc., the parent company for Ebel and Movado, is also introducing a new campaign for Concord, a brand that was relaunched last year. Mary Leach, chief marketing officer, said the new designs will be shown in a series of product shots, sans celebrity, since the Concord customer tends to be more of a watch aficionado. All the ads will appear in fashion and lifestyle magazines this fall.
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