Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

ABC Studios in Licensing Deal for 'Revenge' Apparel, Accessories

Costume designer Jill Ohanneson's dress collection will draw inspiration from the body-hugging styles she selects for the show’s leading actresses.

fashion-memopad/news
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Madeleine Stowe

Emily VanCamp

Photo By Courtesy of American Broadcasting Companies, Inc.

WATCH YOUR BACK: Fans of ABC’s hit show “Revenge” will soon be able to dress like their favorite conniving characters. ABC Studios has joined forces with the Matchbook Co., which represents the show’s three-time Emmy nominated costume designer Jill Ohanneson. Both parties are teaming up with the network’s existing licensing agency, Firefly Brand Management, to create apparel and accessories inspired by the drama. With more than 10 million viewers tuning in each week, “Revenge” would appear to have a built-in fan base.

Ohanneson noted during an interview Thursday that one million people are tuning into the show online in China, even though it is not currently broadcast there.

Her Revenge dress collection will draw inspiration from the body-hugging styles she selects for the show’s leading actresses Emily VanCamp and Madeleine Stowe. The aim is to introduce a capsule dress collection for holiday with one major retailer, she said. Plus-size apparel, lingerie, accessories, shoes and men’s wear are also being considered. But ABC Studios is already mapping out with Firefly Brand Management further licensing for “Revenge.”

And Matchbook, a talent-based licensing and consulting firm, also has a full agenda, representing several other leading costume designers, including Janie Bryant of “Mad Men,” Dan Lawson of “The Good Wife,” Jenn Rogien of “Girls,” Mandi Line of “Pretty Little Liars,” Amanda Needham of “Portlandia” and Jenny Gering of “The Americans.” Matchbook’s Linda Kearns said the “Revenge”-inspired label made sense: “We know that women everywhere feel that the best revenge is a killer look.”

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