W Film Debuts... Net-a-porter Names U.S. Editor...

A short film "The Remaking of W" will debut tonight.

AN AMERICAN PERSPECTIVE: is cozying up to the American market, naming Tracy Taylor as its U.S. editor. Based in New York, Taylor will contribute to the global editorial content of the site’s weekly online magazine and represent the U.S. market’s needs. She reports to Claudia Plant, editorial director of in London.

“With the U.S. now being our most rapidly growing market, we felt it was the right time to appoint a dedicated U.S. editor who will be responsible for creating content, contributing ideas and spotting trends that our readers around the world will find exciting but that take the local zeitgeist into consideration,” said Plant. Net-a-porter’s online magazine, which changes content weekly, gets 298,000 unique visitors a month, and 3.3 million page impressions a month, according to a Net-A-Porter spokeswoman.

Most recently, Taylor has been freelancing, and before that spent eight years at Marie Claire, rising to fashion director. Earlier, she worked at Details, DNR, W and WWD.

Elsewhere, Katrina Szish will join, a members-only online shopping site in the U.S., as a fashion and lifestyle contributor. Szish is currently the style contributor for CBS News’ “The Early Show” and a correspondent for TBS’s “Movie & a Makeover.” A former editor of Vogue’s Index, Szish will work with Ideeli’s style and editorial teams to highlight the holiday season’s key lifestyle, fashion and beauty trends. She’ll also serve as the company’s primary broadcast spokeswoman. — Lisa Lockwood

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