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Two black-and-white snapshots from the Sixties will serve as the backdrop of Gucci's new global watch campaign.

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ENVELOPE, PLEASE: Fashion has never met an awards ceremony it didn’t wholeheartedly embrace — take the CFDAs or the Accessories Council Excellence Awards, which last year counted Lady Gaga as an attendee. This bodes well for the latest entrant to the circuit: the Fashion 2.0 Social Media Awards, established by the blogging network Style Coalition in partnership with sample-sale Web site ideeli to celebrate “fashion brands that have really embraced the online space,” according to Yuli Ziv, one of the Coalition’s founding members. “Last year was a turning point for many fashion brands to embrace social media, more closely connect with their fan base and establish valuable brand extensions,” Ziv said. “These nominees epitomize those values and are paving the way for others in the fashion industry.”

Diane von Furstenberg, Chanel, Burberry and Alexander McQueen are among the nominees in the seven award categories, which include Top Innovator, Best Online Video, Best Twitter Account, Best Facebook Page and Best Web Site. To come up with the nominees, Ziv and her colleagues surveyed more than 1,000 people — mostly bloggers and people active in fashion-related social networking on sites such as Twitter and Facebook. People can cast their votes on the Style Coalition and ideeli Web sites through Monday night. The winners will be revealed on Feb. 10 during an awards ceremony cohosted by Lucky magazine at W New York-The Tuscany hotel.

Consider DKNY, nominated for Best Twitter Account, a crowd favorite. Billed on her Twitter page as “well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York & DKNY and my life as a PR girl living in NY,” DKNY has gained fans — more than 17,300 followers at press time — thanks to her witty, honest and always-harried tweets about everything from her attempts to dress celebs for the Golden Globes (and, facing failure, finding solace in food) to her own weekend adventures (“Going to a bday dinner at a casual Thai place. Nothing kills me more than having to dress casual on a Sat nite. If u want casual do Sunday,” read a recent tweet). — Nick Axelrod

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