Marie Claire Tries Again... Alef Mag's New Life...

Marie Claire is getting ready to relaunch its Web site with more content channels...


ALEF’S NEW LIFE: Alef, the Middle Eastern fashion and lifestyle magazine backed by Villa Moda, has closed and will relaunch later in the first quarter, according to Villa Moda founder Majed Al-Sabah. Al-Sabah told WWD that Villa Moda’s new majority shareholder, Dubai International Financial Center, was consolidating Villa Moda’s businesses into separate divisions, and that Alef would be part of the new publishing arm. “We’re looking to relaunch Alef in March to coincide with Art Dubai, and I will personally be involved in the new project,” said Al-Sabah. “We are also looking to bring Alef’s headquarters back to the region. It’s silly for us not to have our head offices in the Middle East,” he said, adding the new offices may be in Dubai. Alef’s main office is currently in London, and the publisher and editorial director is Paul de Zwart. The last issue of the two-year-old Alef was in the summer. A notice on the magazine’s Web site alerts readers that publication has been suspended and that “Modern Middle East Publishing, the company which publishers Alef under license from Villa Moda, is unfortunately not in the process to give readers and advertisers news on a possible relaunch.” The notice adds that, “Despite showing a positive balance sheet and showing healthy growth, circumstances outside the publishing team’s control have led to its present suspension.” — Samantha Conti

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