Marie Claire Tries Again... Alef Mag's New Life...

TRYING AGAIN: Marie Claire is hoping the third time’s a charm. The magazine is getting ready to relaunch its Web site to offer more content channels and, more importantly, hopefully attract more advertisers. Marieclaire.com — which has been redesigned twice during the past two years since it broke off from iVillage — will make its debut Jan. 15 with ads from Chevy, P&G, Always, Alberto Culver (Nexxus), Kao Ban, P&G Clairol, Sears and Wal-Mart. “We are expanding from three channels to eight, and this will provide more inventory to sell against,” said Ashley Parrish, senior Web editor. “Basically all of the magazine will be online as well as extra material such as the blogs, daily giveaways and horoscopes.” Parrish also plans to feature more video coverage, which will include video clips of Marie Claire’s forthcoming foray into reality TV, “Running in Heels.” Traffic has increased since the site’s last redesign, with 3.8 million unique visitors in December, compared with 461,000 visitors in December 2007. There were 17.4 million page views, versus 3.3 million during the same time frame in 2007, according to Omniture. — Amy Wicks