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TREY LAIRD’S NEW INVESTOR: MDC Partners, a Toronto-based holding company, is said to be making a significant investment in Laird + Partners, the fashion ad agency owned by Trey Laird. MDC’s ad agencies and public relations firms include Crispin Porter + Bogusky, HL Group and Kirshenbaum Bond Senecal + Partners.
Laird began his agency nine years ago and is best known for his work for Donna Karan, DKNY, Tommy Hilfiger, Tory Burch and the Council of Fashion Designers of America. His agency’s clients run the gamut from St. John, Rag & Bone and Rimmel to Coty Fragrances, where it’s worked on campaigns for Vera Wang, Beyoncé, Halle Berry and Faith Hill.
Laird’s firm specializes in advertising, brand strategy and identity, media planning and buying, print production and digital strategy.
The New York-based agency employs about 80 people. Laird is believed to be seeking to expand internationally, especially in China and Europe; grow its digital division, and pursue categories outside of fashion.
Neither Laird nor Miles Nadal, chief executive officer of MDC, could be reached for comment Thursday. MDC Partners is a publicly traded company, trading on both the NASDAQ and the Toronto Stock Exchange.