Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Town & Country Plans Ahead... Hugo Lindgren Talks Shop... Digital Dreams...

At Town & Country, Stephen Drucker has asked Sarajane Hoare to direct fashion editorial for the magazine’s March issue — yes, March 2011.

fashion-memopad/news

DIGITAL DREAMS: The online retail world can’t stop cherry-picking editors from print media. Last month, MrPorter.com said it had poached British Esquire editor Jeremy Langmead, and today My-Wardrobe.com will reveal that it’s named Fiona McIntosh to the post of creative director. McIntosh is currently London lifestyle editor in chief at Bauer Media, and writes columns in both U.K. Grazia and the Daily Mirror. My-Wardrobe.com sees itself as an accessible luxury site, and carries brands such as Alice by Temperley, Paul Smith and Mulberry. McIntosh will take up her post at My-Wardrobe.com immediately, and will continue in her roles at Bauer and the Daily Mirror. My-Wardrobe.com said McIntosh, together with the retailer’s founder and chief executive officer Sarah Curran, will drive the development of the retailer’s editorial content, including the online magazine, its seasonal, printed Style Guides, and content on its online television channel, MY - TV. The London venture capital firm Balderton Capital took a $9 million stake in My-Wardrobe.com earlier this year. The My-Wardrobe Web site will unveil a full relaunch in the spring. — Nina Jones

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