fashion-memopad
fashion-memopad

Town & Country Plans Ahead... Hugo Lindgren Talks Shop... Digital Dreams...

At Town & Country, Stephen Drucker has asked Sarajane Hoare to direct fashion editorial for the magazine’s March issue — yes, March 2011.

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PLANNING WAY AHEAD: Stephen Drucker hasn’t hired a full time fashion director yet at Town & Country — and it appears he won’t be doing so anytime soon. Drucker has asked industry veteran Sarajane Hoare to cover all the collections and direct fashion editorial for the magazine’s March issue — yes, March 2011. Most recently, Hoare was a contributing editor for Vanity Fair. She’s also served as fashion director of the London Observer, British Vogue, Frank magazine, Glamour and was editor at large for Harper’s Bazaar. “There’s no one better to cover Europe for us right now than her,” Drucker said. When asked if the title will increase its fashion coverage, he told WWD, “It’s not just about the number of pages. It’s about making our fashion stories work harder, our photos more inspiring. If you tear out a page, I want you to recognize it’s T&C and no other magazine.” — Amy Wicks

EARLY WORD: Hugo Lindgren was still laughing about his dark horse run a day after landing the editor’s job at The New York Times Magazine. “People called me up all the time and asked me who I thought was going to get it,” Lindgren told WWD Friday. The outgoing Bloomberg Businessweek executive editor starts at the Times on Oct. 25, but as of Friday afternoon hadn’t yet figured out when his first issue will appear. He also wasn’t ready to unveil the editorial vision that won him the job (“It’s different when you’re thinking hypothetically,” he said.), but did say it wouldn’t take too much of a masthead overhaul to achieve. “There’s not going to be a lot of heads rolling around,” Lindgren said. “There’s not a shortage of talent. It’s just a question of how to use it.” — Matthew Lynch

DIGITAL DREAMS: The online retail world can’t stop cherry-picking editors from print media. Last month, MrPorter.com said it had poached British Esquire editor Jeremy Langmead, and today My-Wardrobe.com will reveal that it’s named Fiona McIntosh to the post of creative director. McIntosh is currently London lifestyle editor in chief at Bauer Media, and writes columns in both U.K. Grazia and the Daily Mirror. My-Wardrobe.com sees itself as an accessible luxury site, and carries brands such as Alice by Temperley, Paul Smith and Mulberry. McIntosh will take up her post at My-Wardrobe.com immediately, and will continue in her roles at Bauer and the Daily Mirror. My-Wardrobe.com said McIntosh, together with the retailer’s founder and chief executive officer Sarah Curran, will drive the development of the retailer’s editorial content, including the online magazine, its seasonal, printed Style Guides, and content on its online television channel, MY - TV. The London venture capital firm Balderton Capital took a $9 million stake in My-Wardrobe.com earlier this year. The My-Wardrobe Web site will unveil a full relaunch in the spring. — Nina Jones

CHILD’S PLAY: The always aggressively indie Visionaire may be as close to Disney territory as it will ever get with its 59th issue due to bow this month. The edition, dubbed “Fairytale,” is actually a library of 11 children’s books mostly created by pairing creative types with different creative types. Kirsten Dunst collaborated with the painter Karen Kilimnik on one while another matched “Gossip Girl” author Cecily Von Ziegesar with artist Richard Phillips.

“I love the Viktor & Rolf story, which is probably the most traditional one in the issue,” editor and co-founder Cecilia Dean said. “It’s about a hedgehog that glows in the dark who is mocked for being different, then accepted, then exploited, then accepted again.”

Fittingly, Visionaire will donate a portion of the issue’s proceeds to need-based scholarships at the Blue School, the private East Village elementary school co-founded by members of the Blue Man Group with a decidedly alternative take on education. The issue will get its global unveiling today at a reading the magazine is co-producing with Baibakov Art Projects in Moscow. — M.L.

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