Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Tous Unveils Spring Campaign

The Spanish accessories firm has tapped Mario Sorrenti to shoot its ads, with help from model Lou Lou Roberts and a very special guest, Tito the Pom.

fashion-memopad/news
View Slideshow

PUPPY LOVE: Tous knows a thing or two about bliss. The Spanish accessories firm has tapped Mario Sorrenti to shoot its spring campaign, centered around the idea of “happiness and well-being,” with help from model Lou Lou Roberts and a very special guest, Tito the Pom. The pomeranian — known for his bear-like appearance, and a celebrity in his own right — moonlights as a supermodel in the images, posing in jewelry from the brand’s spring collection, "Bliss," available now in stores. “We like to make our clients smile and to surprise them,” Rosa Tous, the brand’s institutional relations director, told WWD. The campaign, shot in Sorrenti's Manhattan studio, is slated to break in June books.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

getIsArchiveOnly=false hasAccess=false hasArchiveAccess=false
VIEW ALL PUBLICATIONS
WWD Papers 04/23/2014

getIsArchiveOnly=false hasAccess=false hasArchiveAccess=false
VIEW ALL PUBLICATIONS
WWD Papers 04/22/2014

getIsArchiveOnly=false hasAccess=false hasArchiveAccess=false
VIEW ALL PUBLICATIONS
WWD Papers 04/21/2014

getIsArchiveOnly=false hasAccess=false hasArchiveAccess=false
VIEW ALL PUBLICATIONS
Footwear News 04/21/2014

getIsArchiveOnly=false hasAccess=false hasArchiveAccess=false
VIEW ALL PUBLICATIONS
WWD Papers 04/18/2014

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or