WEATHERPROOF’S 15 SECONDS: Feisty outerwear marketer Weatherproof Garment Co. was set to get more than the Andy Warhol-prescribed 15 seconds of fame with three five-second commercials on WCBS in metropolitan New York on Sunday. Two Weatherproof commercials were scheduled to air on the 8 p.m. broadcast of the “51st Grammy Awards,” and a third was to precede them on “60 Minutes,” in a spot slated to appear during Katie Couric’s interview with U.S. Airways pilot Chesley “Sully” Sullenberger of Flight 1549. Ahead of the three Sunday-night spots, Weatherproof racked up some serious media miles. Coverage of its unsuccessful efforts to secure superbrief Super Bowl ads has appeared in The Wall Street Journal and CNN’s “Campbell Brown: No Bias, No Bull,” among other outlets. These reports apparently caught the famous eye of CBS. Freddie Stollmack, president of Weatherproof, said the TV network contacted the apparel company with an offer of time for its black-and-white, animated, five-second mini commercial, and the two parties concluded the deal Thursday morning. “It’s a supply-and-demand situation,” Stollmack acknowledged of the offer to air the brand’s three commercials — all for less than $75,000. A CBS spokeswoman declined comment. Weatherproof already made the five-second commercial play in the New York market during the American Football Conference championship game, also on WCBS, Jan. 18, and the Macy’s Thanksgiving Day Parade on WNBC, Nov. 27.
— Valerie Seckler
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