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Memo Pad: Tommy on the Road... Mancone Joins Armani...

Tommy Hilfiger's ad campaign is introducing a new theme for spring that will celebrate U.S. cities.

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Memo Pad

The latest Tommy Hilfiger campaign is shot throughout Los Angeles.

Photo By Courtesy Photo

TOMMY ON THE ROAD: After six seasons of running ad campaigns against the backdrop of iconic American landscapes such as Olympic National Park in Washington state, Tommy Hilfiger is introducing a new theme for spring that will celebrate U.S. cities. “This campaign is slightly more upbeat than seasons past and shows a renewed optimism and attitude about the brand,” said Avery Baker, executive vice president of global marketing and communications.

First up, the creative team traveled to Los Angeles, with models including Shannan Click and Missy Rayder, shot by photographer Phil Poynter in breezy scenes staged at familiar locales, including an actor’s trailer in Malibu, cruising Sunset Strip and the Griffith Park Observatory. The brand will continue to advertise aggressively in magazines, with a spring media allocation and paging levels consistent with the same period last year. — Amy Wicks

 

MANCONE JOINS ARMANI: Giorgio Armani SpA has appointed Fabio Mancone director of licensing and communications for the group, confirming a WWD Memo Pad item. In addition to the duties held by his predecessor, Robert Triefus, who left the company last year to join Gucci Group, Mancone will be in charge of Armani’s licensing division. Mancone, 42, is currently senior vice president, European marketing and communications, and general manager, Menswear Luxury Labels, for Polo Ralph Lauren. He will take on his new post by the end of February, most likely in time for Milan Fashion Week. Before joining Ralph Lauren in 2004, Mancone was international general manager for Giorgio Armani Fragrances and Cosmetics, within the Luxury Products division of L’Oréal in Paris, where he also acted as director of image worldwide for Lancôme International and Ralph Lauren International Fragrances. Previously, he had handled international brand and business development at Kraft Foods. He began his career in 1990 at Unilever, where he was international brand manager on various products. — Luisa Zargani

 

ANOTHER EXIT FROM INTERVIEW: Interview lost yet another executive this week, but this one left before her first day of work. Samantha Fennell, who was named publisher of Interview when Alan Katz left Brant Publications in January, was due to report to her new job last Monday. But she declined the role after the sudden exit of coeditorial director Fabien Baron and creative director Karl Templer.

“After learning of the recent editorial changes and evolution that the magazine is undertaking, I thought it best that I pursue other opportunities where I can better utilize my skill set and affect positive change. I wish them all the best,” said Fennell in an e-mail on her decision.

Fennell, previously an associate publisher of Elle, was due to join Interview after working for President Obama’s campaign for six months. But the sudden ouster of Baron and Templer last week caused Fennell to reconsider. For one, she learned of the departures from outside sources as the news broke late on Friday night, as opposed to having top executives at Brant, including coeditoral director Glenn O’Brien, tell her themselves. “It was bad timing,” said O’Brien. “Maybe we had less of an understanding than we thought we did.” O’Brien said the company is looking for a replacement. — Stephanie D. Smith




WEATHERPROOF’S 15 SECONDS: Feisty outerwear marketer Weatherproof Garment Co. was set to get more than the Andy Warhol-prescribed 15 seconds of fame with three five-second commercials on WCBS in metropolitan New York on Sunday. Two Weatherproof commercials were scheduled to air on the 8 p.m. broadcast of the “51st Grammy Awards,” and a third was to precede them on “60 Minutes,” in a spot slated to appear during Katie Couric’s interview with U.S. Airways pilot Chesley “Sully” Sullenberger of Flight 1549. Ahead of the three Sunday-night spots, Weatherproof racked up some serious media miles. Coverage of its unsuccessful efforts to secure superbrief Super Bowl ads has appeared in The Wall Street Journal and CNN’s “Campbell Brown: No Bias, No Bull,” among other outlets. These reports apparently caught the famous eye of CBS. Freddie Stollmack, president of Weatherproof, said the TV network contacted the apparel company with an offer of time for its black-and-white, animated, five-second mini commercial, and the two parties concluded the deal Thursday morning. “It’s a supply-and-demand situation,” Stollmack acknowledged of the offer to air the brand’s three commercials — all for less than $75,000. A CBS spokeswoman declined comment. Weatherproof already made the five-second commercial play in the New York market during the American Football Conference championship game, also on WCBS, Jan. 18, and the Macy’s Thanksgiving Day Parade on WNBC, Nov. 27.

— Valerie Seckler

 

ENGEL OUT AT DETAILS: Associate publisher Jamie Engel is out at Details, after spending a year with the magazine. His last day was Friday, and a spokeswoman said Engel and vice president and publisher Steve DeLuca mutually decided a change was needed. — A.W.