fashion-memopad
fashion-memopad

Tissot, Madison Square Garden in Partnership

As the official timepiece of MSG the Swiss watchmaker is getting major exposure at New York Knick and Ranger games.

fashion-memopad/news
Appeared In
Special Issue
Men'sWeek issue 04/19/2012

ON THE ICE: Sharon Buntain, the U.S. brand president for Tissot, has become an overnight hockey fan. “I went to my first Ranger game a month ago. I’m learning. I love it.” She needed a quick indoctrination to the sport because of Tissot’s collaboration with Madison Square Garden Co. It’s their first marketing partnership, establishing Tissot as the official timepiece of MSG, and giving the Swiss watchmaker major exposure at New York Knicks and Rangers games. Tissot is also outside the actual playing arena, on the Garden’s Seventh and Eighth Avenue marques, as well as in the lobby and by the box office.

Tissot, founded in 1853, is already the official timekeeper for major international sporting events, including SuperBike, the International Basketball Federation, the Australian Football League, and the Continental Basketball Association. Tissot, which is part of the Swatch Group, made its debut at the Garden for the first game of the Stanley Cup Playoffs last week, which the Rangers won. Tissot is also considering a special edition MSG watch.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false