fashion-memopad
fashion-memopad

Memo Pad: 'Exhibition' Magazine Puckers Up... Tina Brown's Big Catch...

The first edition of new luxury magazine Exhibition is all about one thing: lipstick.

BEETLE JUICE: Karl Lagerfeld, an avid photographer and now filmmaker, found himself on the other side of the camera last week when he flew to Berlin to star in a Volkswagen commercial. The humorous 30-second spots, to promote special-edition models under the Style banner, are slated to break Dec. 22 in Germany. Matthias Becker, Volkswagen's marketing director for Germany, said Lagerfeld took to acting like paparazzi to Paris Hilton. Becker was coy about the plot, not wanting to spoil the irony at the crux of the jokes, but said Lagerfeld plays himself, photographing the cars and musing aloud. "It's a mix between coolness and iconic style, like Karl himself," he said. Directed by Johan Renck, the Swedish talent behind music videos for Madonna and Robbie Williams, the commercials — along with a print campaign — are slated to run through the first quarter of next year.

 

— Miles Socha

 

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