IT'S A DIGITAL AGE: Fashion public relations and production agency KCD today launches a digital division. Keith Baptista, senior vice president, production, and Rachna Shah, svp, public relations, have been named managing directors of the new group, and Danielle McGrory, former marketing manager at Intermix, has been named digital p.r. director. "Digital brands are looking for access to the fashion industry, especially with events," said Shah. "We're going to help with creating the content for these events, as well as increase digital visibility for fashion brands."
KCD has been working with clients in the digital arena for some time, but the formation of the division and appointments of Shah and Baptista mark the firm's commitment to the sector. Past projects include pairing Karl Lagerfeld with Apple to introduce the video iPod to the fashion world, the Bottega Veneta Web site launch and working with Chanel to do a digital graffiti wall outside its SoHo store in New York. Shah said that in addition to forming the digital division, KCD is relaunching its Web site today.