SIMPLY RED: New luxury magazine Exhibition has a singular intent. That's to cover one particular object or product — often considered commonplace — in-depth in its single issue out yearly. The theme is lipstick for its first edition, due to launch exclusively in Paris' Colette starting around Jan. 10 — in time for the couture season. "The lipstick is a commercial object yet full of symbols and symbolism. It is iconic, timeless, intimate and generates plenty of fantasies," reasons Exhibition editor in chief Jean-Christophe Husson. Coverage in the initial 140-page, large-format issue includes pastry chef Pierre Hermé concocting goodies that re-create iconic couture lipstick reds by Chanel, Givenchy and Christian Dior. Makeup artists Tom Pecheux, Nicolas Degennes and Ellis Faas applied their preferred lipstick reds on whole pages. And Ben Hassett photographed actress Kelly Brook coated with lipstick body paint. Other contributors include Richard Burbridge, Solve Sundsbo and Willy Vanderperre.
Exhibition's debut print run is 5,000 copies, each to be sold for 20 euros, or $27 at current exchange. There is no advertising in the first issue. The magazine is published and owned by a private investor whose name was not revealed. Its staff also includes creative directors Edwin Sberro and Gael Hugo, plus editor at large Boris Ovini. Starting on Jan. 25, Exhibition will be carried on international newsstands.
— Jennifer Weil