Le Tigre’s new billboard.
Photo By Courtesy Photo
TIGRE PAWS: While many advertisers, such as Accenture, are distancing themselves as far as possible from Tiger Woods, lifestyle brand Le Tigre is taking advantage of the drama with a new billboard, “Golf Needs a Tiger: Let’s Get Back on Course,” that just went up today on New York’s West Side Highway. This is the company’s first big advertising initiative since becoming a subsidiary of the always-topical and cheeky Kenneth Cole Productions in 2007.
— A.W.
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