Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Tigre Paws... More Cuts at AOL... Nick Knight and Gareth Pugh's Hot Wheels...

While many firms distance themselves from Tiger Woods, lifestyle brand Le Tigre is taking advantage of the drama.

fashion-memopad/news
View Slideshow

TIGRE PAWS: While many advertisers, such as Accenture, are distancing themselves as far as possible from Tiger Woods, lifestyle brand Le Tigre is taking advantage of the drama with a new billboard, “Golf Needs a Tiger: Let’s Get Back on Course,” that just went up today on New York’s West Side Highway. This is the company’s first big advertising initiative since becoming a subsidiary of the always-topical and cheeky Kenneth Cole Productions in 2007.

— A.W.

View Slideshow
Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or