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Tigre Paws... More Cuts at AOL... Nick Knight and Gareth Pugh's Hot Wheels...

While many firms distance themselves from Tiger Woods, lifestyle brand Le Tigre is taking advantage of the drama.

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TIGRE PAWS: While many advertisers, such as Accenture, are distancing themselves as far as possible from Tiger Woods, lifestyle brand Le Tigre is taking advantage of the drama with a new billboard, “Golf Needs a Tiger: Let’s Get Back on Course,” that just went up today on New York’s West Side Highway. This is the company’s first big advertising initiative since becoming a subsidiary of the always-topical and cheeky Kenneth Cole Productions in 2007.

— A.W.

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