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Ticker Tape... Innerwear Becomes Elettra... Tory's New Web Recruit...

Figures from Nielsen Online... Italian innerwear brand Yamamay has tapped Elettra... Honor Brodie is leaving to be editor in chief of Tory Burch¿s Web site...


 

TORY’S NEW WEB RECRUIT: After 12 years at In Style, assistant managing editor Honor Brodie is leaving to be editor in chief of Tory Burch’s Web site. The site, which so far has focused on company information and e-tailing, will relaunch in late November with more content, echoing other brands like Polo Ralph Lauren and Isaac Mizrahi that have taken the lead in providing their own content beyond e-commerce. “We’re tapping into the lifestyle,” Brodie said. “Tory is such an intriguing person with such great style, and there’s so much opportunity to create content based on the collection and on her personal choices, from travel to entertaining to beauty.” A spokeswoman for Tory Burch confirmed the move.

Brodie’s exit comes soon after the promotion of Ariel Foxman to managing editor, though Brodie said there was no link. “This is more just about the opportunity that came to me,” she said. “I have wanted to go online for some time. That’s what drove my decision...[In Style] has been my home and I’m also thrilled for Ariel.” — Irin Carmon

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