Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Ticker Tape... Innerwear Becomes Elettra... Tory's New Web Recruit...

Figures from Nielsen Online... Italian innerwear brand Yamamay has tapped Elettra... Honor Brodie is leaving to be editor in chief of Tory Burch¿s Web site...

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Elettra Rossellini Wiedemann in ad

Elettra Rossellini Wiedemann in ad.

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TICKER TAPE: While financial magazines aren’t able to report on the daily swings of the market, their Web sites have seen a surge in traffic as consumers obsess over the performance of the Dow Jones Industrial Average (and their retirement funds). Figures from Nielsen Online show that for the month of September — even before the real market meltdown began — unique visitors to Cnnmoney.com, the Web home of Fortune, Money, and Fortune Small Business, jumped 30 percent to 10 million, and page views surged 142 percent, to 257 million, compared with September 2007. Businessweek.com saw a 25 percent surge in visitors, to four million, while page views jumped 84 percent to 20 million. Forbes.com reported a 4 percent growth in unique visitors, to eight million, and a 17 percent growth in page views, to 126 million. Portfolio.com’s unique visitors totaled one million and page views two million in September, but the site’s traffic was too small to be tracked by Nielsen Online last September. According to a Portfolio spokeswoman, unique visitors totaled 433,000 in September 2007. Portfolio.com was launched in April 2007; the site moved out of beta five months later — Stephanie D. Smith

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