Thinking Creatively... Reel Time... More Editors to the Small Screen...

Just over a week after the launch of the new Wall Street Journal magazine, WSJ., the newspaper may have bigger plans for the magazine's creative director.

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REEL TIME: Chopard sure loves the movies. The jewelry firm, which has sponsored the Cannes Film Festival for 12 years and has also supported the Venice Film Festival in the past, is underwriting Film Society of Lincoln Center’s 46th annual New York Film Festival taking place from Sept. 26 to Oct. 12. Screenings will include Clint Eastwood’s “Changeling” and Darren Aronofsky’s “The Wrestler.” “For Caroline [Gruosi-Scheufele, Chopard co-president], film is her art of choice,” said Marc Hruschka, Chopard’s U.S. president and chief executive officer. “She’s passionate about the film industry at the independent level, more art house than anything else.” The brand has supported actors such as Penélope Cruz and Marion Cotillard, dressing them in its jewels. “It’s the opportunity to support film and support the brand in an international environment,” added Hruschka, who said plunking down the cash to sponsor an event doesn’t guarantee a star moment in Chopard. “We don’t know if an actress will wear anything of ours until the day of, typically. It’s a nice perk, but that’s not why we do it.” One piece stylists will be eyeing is the firm’s new one-of-a-kind necklace with 3,227 diamonds finished off with a 160-carat cushion-shaped sapphire.

— Sophia Chabbott
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