Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Versace Taps Kate Moss, Daria Werbowy and Joan Smalls

Mert Alas and Marcus Piggott shot the bold images, which will debut in January.

fashion-memopad/news
Versace

Versace's spring ad campaign.

Photo By Courtesy Photo

THE THREE GRACES: Versace is tripling up for its women’s spring ad campaign.


Kate Moss, Daria Werbowy and Joan Smalls appear in Mert Alas and Marcus Piggott’s bold images, which will debut in January.

 

RELATED STORY: Versace RTW Spring 2013 >>


Shot in London on a nocturnal, moonlike set, the campaign, with creative direction by Giovanni Bianco, reflects Versace’s glamorous yet hyper-strong image.

 
“To have three glamorous and iconic women like Kate, Daria and Joan in one campaign is not an easy feat,” said Donatella Versace. “Mert and Marcus really outdid themselves. Each image is composed like a work of art.”

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