POPULARITY CONTEST: If marketing firm Stylophane has its way, the eighth graders of the world won’t be the only people making sport out of collecting Facebook “likes” and Twitter followers. The company, which previously tracked social network stats for fashion brands through its Facebook Fashion Index, has set up a new meter for fashion magazines. On Friday, Vogue topped the Facebook list with more than 585,000 “likes,” while InStyle won on Twitter with about 1.7 million followers. For those in need of even more judgment, the directory also assigns each title a grade. Magazines with six- and seven-digit followings are deemed “platinum,” five-digit fan bases get “gold” and so on. As for the lonelier tables in the cafeteria, the bronze category — home to titles with less than 1,000 “likes” or followers — was littered with foreign editions such as Russian GQ and InStyle U.K. Pity the exchange students.
Stylophane partner Alex Mendoza said the index is still a bit of a work in progress and the company is verifying accounts and fielding confirmation e-mails from magazines. (Elle, for example, should be in the top 10 for Twitter followers, but an unofficial page skewed its rank, and T: The New York Times Style Magazine, strong on the microblogging service, was absent altogether.) When fully operational, the list is updated daily, so there is plenty of potential for flux. As if to illustrate the point, Vogue launched its Twitter page on Friday. Its fairly vanilla first tweet simply touted an interview with August cover girl Gwyneth Paltrow, but there’s always the possibility Anna Wintour might someday distill her thoughts to 140 characters or less. — Matthew Lynch
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