ROLE MODEL: Giorgio Armani is lending his well-known face to a good cause. After a campaign against the abandonment of animals and another to raise awareness of children with Down syndrome, the designer appears in large color images to promote “Prevention Guides,” a new series of health books that will sell with Corriere della Sera, Italy’s most-read newspaper, in January. The double-page spread depicts a beaming Armani shot against a gray backdrop holding one of the guides and framed by a message in capital letters that reads “Love Yourself.”
The campaign, shot by photographer Paolo Spadacini, will run in Corriere della Sera and its sister publications Gazzetta dello Sport and Corriere Magazine until the end of January. “I think that nowadays prevention should be considered a way to show love to yourself and to those who love you,” Armani said. He donated his fee for the photo to Fondazione Umberto Veronesi for a research program called Mortalità Zero, focused on breast cancer prevention. — Alessandra Turra
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