fashion-memopad
fashion-memopad

The Post Without Liz Smith... Lane Crawford's Blogger...

The New York Post’s Liz Smith will no longer have a column running in the daily paper by the end of the week.

fashion-memopad/news


LANE CRAWFORD’S BLOGGER: Hong Kong-based retailer Lane Crawford is shifting away from last season’s black-and-white “Transitions” campaign and entering the world of the blogosphere. The department store tapped JakandJil.com’s creator Tommy Ton to shoot its spring advertising campaign. The reportage-style images are set against the backdrop of fashion weeks in Paris, Milan, New York and London, and aim to capture the events’ frenzy and excitement. With themes such as “Shoe Gazing” and “Style Spotlight,” the ads feature short fashion blog entries by Ton, who will also serve as guest blogger for a month on Lane Crawford’s relaunched Web site. The cyber-style campaign is designed to drive traffic to the site, where regularly updated fashion feature stories and new products will be showcased. The ads will debut in Hong Kong’s two biggest dailies, Apple Daily and The South China Morning Post, on March 8. Lane Crawford declined to say how much the company is spending on advertising this season, but after last year’s splashy star-laden “Transitions” campaign, which ran in American Vogue and was featured on billboards and in print ads throughout Hong Kong, it’s evident the ad budget has been trimmed. — Constance Haisma-Kwok



 

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