Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

The Girls From Brazil... O Lives in Print... Jason Wu Woos Fahey...

Pirelli unveiled the 2010 edition of its famed calendar Thursday in London, shot for the first time by Terry Richardson.

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Rosie Huntington-Whitely with Terry Richardson on set at the Uxua Casa Hotel in Brazil

THE GIRLS FROM BRAZIL: Pirelli unveiled the 2010 edition of its famed calendar Thursday in London, shot for the first time by Terry Richardson. The fashion snapper lensed the model-filled, R-rated collectible at the Uxua Casa Hotel, a rustic getaway in Brazil opened this year by Wilbert Das, the recently departed creative director of Diesel. Located in Trancoso on the Bahian coastline, the resort hosted Richardson and his posse — including Lily Cole, Daisy Lowe and Ana Beatriz Barros — as some of its first guests in May for the shoot.

Richardson’s Pirelli shots feature no retouching. “A great photographer captures the moment — that’s why I shoot without extra equipment and without assistants,” said Richardson of the project.

Richardson knew Das from his previous work on Diesel advertising campaigns. Of his new gig as a hotelier, Das called Uxua a labor of love. “To work side by side with Bahian craftsmen using their own methods was one of the best working experiences I ever had,” he noted. Das also emphasized the choice to leave Diesel was his, after working there more than two decades, and that he expects to return to the fashion industry in a new capacity.

— David Lipke

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