NOTES FROM A SMALL ISLAND: Christopher Bailey has combined his passions for all things musical and digital in a new online initiative: Burberry Acoustic. Users now will be able to log on to live.burberry.com and watch session performances by new and emerging British bands handpicked by Bailey, Burberry’s chief creative officer. The site had a soft launch with the tracks “Alleyway” by Life in Film, “Remember” by Misty Miller and “How Long” by Ramona. There is no commercial element to Burberry Acoustic, although in a bit of subliminal marketing, band members are wearing pieces of Burberry mixed in with their own clothes. A company spokesman said details, such as the number of bands on the site and the frequency of new posts, have yet been revealed. In the past, Bailey has worked closely with — and dressed — bands including Florence and the Machine, Coco Sumner, Life in Film, The Kooks and One Night Only — all of which could make a future appearance on the site.
But designing multiple fashion collections and producing music sessions is clearly not enough to keep the kinetic Bailey occupied. Of late, the designer has been busy been cross-pollinating Burberry talent, scoring a role for actress Emma Watson — who has appeared in the brand’s ad campaigns — in One Night Only’s new music video, which is due for release in September.
— Samantha Conti
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