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COMING TO AMERICA: European designers are choosing U.S. locales such as Los Angeles, New York and Miami over places closer to home to shoot their spring campaigns. While in New York for Chanel’s Mobile Art exhibition and for Fashion Group International’s Night of Stars, Karl Lagerfeld had plans to shoot campaigns for Fendi and Chanel. Last week, Steven Meisel shot Lanvin in New York and Inez van Lamsweerde and Vinoodh Matadin also were in town for Givenchy. Liya Kebede and Raquel Zimmerman, the faces for Lanvin for fall, will not be back for spring.
It’s said van Lamsweerde and Matadin also shot Yves Saint Laurent in Los Angeles with a very “California theme” a few weeks ago, but a spokeswoman said the shoot hasn’t been confirmed. Up next: Versace will head to Los Angeles in early November for its ad campaign, to be shot by Mario Testino, and Gucci is rumored to be in Miami this week. As one insider put it, the U.S. may be the popular spot for ad campaigns this season because places such as Los Angeles and Miami have the best light and weather this time of year. Meanwhile, a few others wondered if Barack Obama’s talk of change is exciting Europeans to shoot in the U.S. Or maybe it’s just less expensive.
— Amy Wicks