Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Target Revamps Ads... Quinceañera Magazine Launch... Bauer Sets Up Shop...

Target's advertising recently has been as stylish as its guest designer products, often more so.

fashion-memopad/news

BAUER SETS UP SHOP: Bauer Media in the U.K. — which last year acquired Emap’s former consumer media division — is making the jump from publisher to retailer. The company, which publishes titles including U.K. Grazia, Arena and Pop, has launched Cocosa, an e-commerce site that will sell designer brands at discounted prices through private online sales. Customers will gain access to the 48-hour sales — the first of which will take place later this month — by registering to be a member of the Web site. “We are always seeking out further opportunities to create a difference in the markets we operate in,” said Paul Keenan, chief executive officer of Bauer Media. “As a pure retail site, Cocosa is a new direction for Bauer Media, but in common with the rest of our portfolio, is yet another example of us using our powerful brands and audience insight to innovate ahead of the competition.”

Bauer said the Web site also would include an editorial element, with advice from fashion journalists posted alongside the pieces on sale.

— Nina Jones
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