Memo Pad: Talk to the Droid... Among His Effects...

After Time Inc. made several big announcements about its expansion onto digital platforms, Condé Nast president Bob Sauerberg said his company will follow suit.

TALK TO THE DROID: After Time Inc. made several big announcements about its expansion onto digital platforms last week, Condé Nast president Bob Sauerberg said Monday morning that his company will follow suit. The New Yorker and Wired will begin publishing editions for devices running Google’s Android platform starting in the spring.

On Friday, Time Inc. Sports Group executives said Sports Illustrated will be available on Android devices. For the first time in the magazine business, Sports Illustrated subscribers will be able to access the magazine’s content on all platforms — print, the Web, tablets and smart phones — for one price. Earlier in the week, Time Inc. said it will also begin publishing Sports Illustrated, Time, Fortune and People on a new Hewlett-Packard tablet launching this summer.

Condé Nast has not yet settled on a price for the Android editions of its magazines and is working to follow Time Inc.’s lead toward a multiplatform subscription package. The company entered the Android Market, Google’s answer to the iTunes stores, last summer with the launch of an Epicurious recipe app. It has since logged upward of 500,000 free downloads.

Time Inc. and Condé Nast’s expansion into other tablet marketplaces might raise a flag for Apple. The company has thus far been unwilling to compromise with magazine publishers over the share of revenue it takes from magazine sales in the iTunes store or the way it protects consumer information, while the iPad has enjoyed a practical monopoly.


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