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SMALL TALK: Stella McCartney has tapped Ryan McGinley to shoot the ad campaign for her first stand-alone collection of children’s wear. The spring collection, produced via a venture with Redcats, the PPR-owned fashion and home furnishings retail giant, will be sold at the designer’s 14 freestanding stores and at stores including Selfridges, Harrods, Galeries Lafayette and Isetan. The collection will launch on March 2 on stellamccartneykids.com, and be in stores a week later. The brand will also have its own Facebook page and iPhone app. The ads, shot in a studio and featuring kids swinging from a carousel horse, will break in the launch issue of Lucky Kids in the U.S., and in the April issues of Milk in France, Junior in the U.K. and Elle Junior in Italy.
— Samantha Conti