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SYNDICATE MERGER: Public relations firm Syndicate has merged with social media agency WFG Media to form an integrated company that offers both traditional and online communication and strategy services. The new company, called Syndicate Media Group, counts current clients Oscar de la Renta, Reed Krakoff, Soho House Group, Veuve Clicquot, Rémy Martin, Morgans Hotel Group and Ferrari, among others. Both Nathan Ellis, founder of Syndicate, and WFG Media founder Nima Abassi will take the title of founding partner at the new agency. The merged company has 25 employees in its New York and Los Angeles offices.
— David Lipke