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Memo Pad: Identity Swap for V Magazine... Speaking of Karl Lagerfeld...

There is only one man who could talk Amanda Harlech and Daphne Guinness into swapping personalities — and hair colors: Karl Lagerfeld.

SPEAKING OF KARL…: Ever felt like stepping into an ad? You can chez Fendi. The Italian luxury firm’s new boutique in Saint-Tropez boasts a transporting decor that echoes Karl Lagerfeld’s latest campaign, meant to evoke the studio of a Fauvist painter with its strong colors, antique furniture and brushes, pencils and canvases strewn about. The 550-square-foot unit, located on leafy Place des Lices, features a selection of furs, handbags, shoes and beachwear. It will launch a new decor next year. Lagerfeld again tapped model Anja Rubik for the fall campaign, which breaks in mid-July and is to be unveiled in its entirety during Fashion’s Night Out in September.

MILES SOCHA

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