Women’s Wear Daily
04.16.2014
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fashion-memopad

Stephanie Seymour Fronts Jason Wu Campaign

For the first time, the campaign was shot by Inez van Lamsweerde and Vinoodh Matadin.

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Stephanie Seymour Jason Wu

Stephanie Seymour in Jason Wu's spring campaign.

Photo By Courtesy Photo

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SUPERMODEL MOMENT: Those who have seen paparazzi photos of Stephanie Seymour recently frolicking on the beach in St. Barth’s know she still hasn’t lost that supermodel magic. Those who didn’t, however, can now turn to Jason Wu’s spring ads for proof. Wu cast Seymour for his spring campaign, which, for the first time, was shot by Inez van Lamsweerde and Vinoodh Matadin. The striking images, taken at legendary eatery La Grenouille, capture the spirit of the designer’s spring clothes.

“I wanted to cast a strong woman with definite sex appeal for my spring collection which was partly inspired by Helmut Newton’s provocative photographs,” Wu said. “Stephanie came to mind as the perfect muse for this collection and the fact that she has worked with Newton just made perfect sense.”

Seymour admires the designer equally much. “He looks like a 20-year-old FIT student, but has the skill of a great couturier of the past,” she said.

The campaign will run in spring editions of Love Magazine, Tank Magazine and Self Service, as well as outdoors in lower Manhattan during fashion week.

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